BFM 89.9

HIGHLIGHTS  GE15
Podcast  >  Enterprise  >  Open For Business  >  Using Waze For Location Based Marketing

Using Waze For Location Based Marketing

Edward Ling, Country Sales Manager, Waze

22-Nov-17 10:00

Using Waze For Location Based Marketing

With the rise of mobile devices comes the bigger rise of location-utilising apps and services. Whether you’re getting directions via navigation apps or looking up the best places to eat in town, we now realise that there are many apps out there that crave for a bite of our location information and we seem to be okay with that. We spoke with Edward Ling, Malaysia’s Lead for Waze to talk to us about location-based marketing, a modern form of marketing that utilises smartphone users’ information.

Produced by: Richard Bradbury


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: 

Tags:  EnterpriseWazeLocation based marketingadvertisinganalysisbig datalocationdata


Share this podcast




Play / Pause

Listen now : Enterprise Biz Bytes

Today’s Shows



6:00 AM

The 6AM Stretch

7:00 AM

World Market Watch

7:15 AM

Morning Brief

8:00 AM

The Breakfast Grille

Datin Mina Cheah-Foong, Managing Director, InNature Berhad

8:30 AM

Morning Brief

9:00 AM

Opening Bell

9:35 AM

Pressing Matters

10:05 AM

Open For Business

Vicole Lim & Yeann Tan, Co-founders of Mates

11:05 AM

Raise Your Game

Hui Ming Ang, Co-founder and Growth & Strategic Initiatives Leader, Leaderonomics

12:00 PM

Enterprise Biz Bytes

1:00 PM

The Breakfast Grille Repeat

Datin Mina Cheah-Foong, Managing Director, InNature Berhad

2:05 PM

Today I Learned

Ghosting: Disappearing Without a Trace is Harmful

3:00 PM

Earth Matters

Anchor Management with Greenpeace's Captain Pep Barbal

3:25 PM

Earth Matters

Macaranga Wrap-up

4:05 PM

Health & Living

World TB Day 2023: The Other Pandemic We Don’t Talk About

5:00 PM

The Evening Edition

5:35 PM

Today On Twitter

6:05 PM

Inside Story

7:05 PM

The Evening Edition

7:35 PM

Everyone’s A Critic

8:05 PM

Just For Kicks

9:00 PM

GGWP

10:00 PM

Wavelength