BFM 89.9

Podcast  >  Enterprise  >  Open For Business  >  Using Waze For Location Based Marketing

Using Waze For Location Based Marketing

Edward Ling, Country Sales Manager, Waze

22-Nov-17 10:00

Using Waze For Location Based Marketing

With the rise of mobile devices comes the bigger rise of location-utilising apps and services. Whether you’re getting directions via navigation apps or looking up the best places to eat in town, we now realise that there are many apps out there that crave for a bite of our location information and we seem to be okay with that. We spoke with Edward Ling, Malaysia’s Lead for Waze to talk to us about location-based marketing, a modern form of marketing that utilises smartphone users’ information.

Produced by: Richard Bradbury


Download the BFM mobile app. Stay at home and stay up-to-date.

Tags:  EnterpriseWazeLocation based marketingadvertisinganalysisbig datalocationdataTechnology news, reviews


Business
Money
Dan Lain-Lain

Share this podcast




Play / Pause

Listen now : Opening Bell

Today’s Shows



6:00 AM

The 6AM Stretch

7:00 AM

World Market Watch

7:15 AM

Morning Brief

8:00 AM

The Breakfast Grille

Izhar Hifnei Ismail, Acting CEO, Johor Petroleum Development Corporation Berhad

8:30 AM

Morning Brief

9:00 AM

Opening Bell

9:35 AM

BBC World Service

10:05 AM

Open For Business

Carmen Lew, Founder, NIUD

11:05 AM

HerVantage

Lisa Surihani, Actress and Entrepreneur

12:00 PM

Enterprise Biz Bytes

Bharath Vellore, Provenir’s General Manager for the APAC region

1:00 PM

The Breakfast Grille Repeat

Izhar Hifnei Ismail, Acting CEO, Johor Petroleum Development Corporation Berhad

2:05 PM

Live & Learn

tbc

3:05 PM

Earth Matters

Sustainability Solutions through the Danau Girang Field Centre

4:05 PM

Health & Living

Here’s What You Need To Know About Pituitary Tumours

5:00 PM

The Evening Edition

5:35 PM

Today On Twitter

6:05 PM

Inside Story

7:05 PM

The Evening Edition

7:35 PM

Popcorn Culture Review

The Sandman

8:00 PM

Cruise Control

Daniel Fernandez, dsf.my | Ariff Roose | Richard Bradbury

10:00 PM

The Pulse