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Up the Ante - Know Your Objectives

24 mins·10:00, 2 Nov 2015
podcast image

Up the Ante - Know Your Objectives

24 mins
·
10:00, 2 Nov 2015
·

How do you budget for marketing? How much should one spend to get the most return? Zeehan Zahari and Chai Chun Boon, founders of Copper Restaurant are looking beyond the conventional and free marketing tools to reach out to their potential customers. Marketing consultant Joni Leimala suggests looking at their objectives before committing to a budget.

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