Up The Ante - Kopitiam Talk #7: Greatest Marketing Tool? Your Staff.
Chai Hui Fung, Nandoâ€™s Malaysia | Chin Ren Yi, MyBurgerLab
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We’ve heard of the social media hijacks by Nando’s Malaysia as well as MyBurgerLab. How did they do it so well? Chai Hui Fung, marketing director of Nando’s Malaysia and Chin Ren Yi, co-founder of MyBurgerLab chats about - with almost no budget for marketing, their staff makes the greatest marketing asset.
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Tags: social media hijack, burger fad, nandoâ€™s malaysia, charcoal bun, open for business, kopitiam talk, hiring local talents, nando's malaysia