BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Open For Business  >  Spicy Snacks, Spicier Marketing

Spicy Snacks, Spicier Marketing

Ho Yeou Shen, Founder and Creative Director , tudòs | Chong Yoke Sim, Copywriter, tudòs

30-Mar-22 10:00

Spicy Snacks, Spicier Marketing

What if you took the feelings of indulgence, sensation, and pleasure that we associated with snacks and married them to the classic marketing adage that sex, indeed, sells? Ho Yeou Shen, founder and creative director of tudòs, and tudòs’ copywriter, Chong Yoke Sim, discuss their very cheeky marketing strategy of risqué branding for their satisfying snacks.

Produced by: Christine Wong

Presented by: Christine Wong


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  business analysisSMEentrepreneurstrends and forecastsfoodvisual arts

Tags:  f&bfood and beveragesnackschipshomemademarketingbrandingOFB-BossBoleh





Play / Pause

Listen now : Health & Living: COVID-19 Cases Are Spiking, How Worried Should We Be?

Today’s Shows



6:00 AM

The 6AM Stretch

7:00 AM

World Market Watch

Carlos Casanova, Senior Economist, UBP

7:15 AM

Morning Brief

Tan Hai Hsin, Managing Director, Malaysian Retail Group; Davis Chong, President, Malaysian Photovoltaic Industry Association

8:00 AM

The Breakfast Grille

Meor Amri Meor Ayob, CEO, Bond Pricing Agency Malaysia

8:30 AM

Morning Brief

Shazana Mokhtar, Presenter and Producer, The Morning Run, BFM 89.9; Karen Cheah, President of the Malaysian Bar

9:00 AM

Opening Bell

Thilan Wickramasinghe, Head of Research, Singapore and Regional Head of Financials, Maybank Investment Bank

9:35 AM

The Property Show

Nazhan Kamaruzuki, a research associate, Khazanah Research Institute

10:05 AM

Open For Business

Khairul Faizi, Remedi

11:05 AM

HerVantage

Seau Yeen Su, Co-founder, Origo Eco

12:00 PM

Enterprise Biz Bytes

Karamjit Singh, CEO, Digital News Asia & Premesh Chandran, Co-Founder, Malaysiakini

1:00 PM

The Breakfast Grille Repeat

Meor Amri Meor Ayob, CEO, Bond Pricing Agency Malaysia

2:05 PM

Live & Learn

Man2Man Talk #2 - Hugh Koh

3:05 PM

Earth Matters

Slow Progress at Plastics Treaty Negotiations

4:05 PM

Health & Living

Surviving Childhood Leukaemia

4:45 PM

Health & Living

COVID-19 Cases Are Spiking, How Worried Should We Be?

5:00 PM

The Evening Edition

5:35 PM

Today On Twitter

6:05 PM

Inside Story

7:05 PM

The Evening Edition

7:35 PM

Popcorn Culture - Stuff We Missed

Bottoms

8:00 PM

Cruise Control

Daniel Fernandez, dsf.my | Ariff Roose | Richard Bradbury

10:00 PM

The Pulse