BFM 89.9
The Business Station
Recommended
16 mins
29 mins
7 mins
Guest: Ho Yeou Shen, Founder and Creative Director , tudòs, Chong Yoke Sim, Copywriter, tudòs
What if you took the feelings of indulgence, sensation, and pleasure that we associated with snacks and married them to the classic marketing adage that sex, indeed, sells? Ho Yeou Shen, founder and creative director of tudòs, and tudòs’ copywriter, Chong Yoke Sim, discuss their very cheeky marketing strategy of risqué branding for their satisfying snacks.
Presenter: Christine Wong
Producer: Christine Wong
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