The beauty and personal care industry in Malaysia is big business - garnering a revenue of around $2.68 billion in 2022 based on Statista data. With so many beauty companies vying for the top spot, how does more recent market entrant Une Olive en Provence stand out here? Well, apparently by transforming the century-old kitchen essential – olive oil – into a much desired skincare product.

Hailing exclusively from the farm in Provence, France, Une Olive en Provence utilises extra Virgin Olive Oil as a key component of its various cosmetics products. However, is that enough to make it stand out in a fiercely competitive cosmetics market, especially in a market where consumer sentiment is estimated to be at its lowest since the lockdown days of the second quarter of 2021?

Today on Open for Business, you will learn about the rationale behind importing this high-priced product into Malaysia, its brand positioning and marketing strategy, as well as insights into the intricacies of operating a distributorship here in Malaysia, with Seah Jhen Pei, Director of Une Olive Malaysia.