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Activate Brand Purpose

24 mins·11:00, 9 Aug 2021
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Activate Brand Purpose

24 mins
·
11:00, 9 Aug 2021
·

Chip Walker, head of strategy and partner at StrawberryFrog, as well as co-author of the book Activate Brand Purpose: How to Harness the Power of Movements to Transform Your Company, talks about the ideas of activating purpose, movement thinking, and how to be a galvaniser in your organization.

Image Credit: Pond Saksit | Shutterstock

Presenter: Christine Wong

Producer: Christine Wong

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