Activate Brand Purpose
Chip Walker, StrawberryFrog
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Chip Walker, head of strategy and partner at StrawberryFrog, as well as co-author of the book Activate Brand Purpose: How to Harness the Power of Movements to Transform Your Company, talks about the ideas of activating purpose, movement thinking, and how to be a galvaniser in your organization.
Image Credit: Pond Saksit | Shutterstock
Produced by: Christine Wong
Presented by: Christine Wong
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