BFM 89.9

Podcast  >  Enterprise  >  Raise Your Game  >  Blue Ocean Shift

Blue Ocean Shift

Raj Kumar , UCSI Consulting Group

26-Feb-18 13:30

Blue Ocean Shift

In 2005, professors Chan Kim and Renée Mauborgne published a book called Blue Ocean Strategy, all about moving into uncontested market spaces. However, while the strategy was sound, the transition proved to be tougher without knowing the structure of the change. With Blue Ocean Shift, the structure was provided in five simple steps. We speak to Raj Kumar, CEO of UCSI Consulting Group and certified Blue Ocean Strategy practitioner.

Produced by: Christine Wong

Download the BFM mobile app. Stay at home and stay up-to-date.

Tags:  Raise your gameraj kumarBlue Ocean Shiftblue ocean strategymarket strategyentrepreneurshipmarket spacesTelecom, IT, TechnologyPersonal DevelopmentManagerial Resources/DevelopmentEntrepreneur Resources/Development

Dan Lain-Lain

Share this podcast

Latest Podcasts

Play / Pause

Listen now : The Breakfast Grille Repeat: Tarang Gupta, Managing Director, Dutch Lady Milk Industries...

Today’s Shows

6:00 AM

The 6AM Stretch

7:05 AM

Market Watch

7:15 AM

Morning Brief

8:05 AM

The Breakfast Grille

Tarang Gupta, Managing Director, Dutch Lady Milk Industries Berhad

8:30 AM

Morning Brief

9:00 AM

Opening Bell

9:35 AM

BBC World Service

10:05 AM

Open For Business


11:05 AM


Women and Taxes

12:00 PM

Enterprise Biz Bytes

1:00 PM

The Breakfast Grille Repeat

Tarang Gupta, Managing Director, Dutch Lady Milk Industries Berhad

2:05 PM

The Daily Digest

3:05 PM

Live & Learn

Toxic Masculinity

4:05 PM

Health & Living

Using Aids for Communication Challenges

5:05 PM

The Evening Edition

8:00 PM

Cruise Control

Daniel Fernandez, | Ariff Roose | Richard Bradbury

9:00 PM

Breaking Bread

Loh Yi Jun ( | TBC

10:00 PM

The Pulse