BFM 89.9
The Business Station
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Sometimes you can look at well established brands and wonder how they manage to maintain their success. But what if you could get a glimpse into the inner workings of one of these brands? Joseph Michelli talks about his book, Driven To Delight, which provides insight into how Mercedes Benz USA puts customers first.
Producer: Christine Wong
Driven To DelightJoseph MichelliMercedes BenzMercedes Benz USAEnterpriseRaise Your Gamebrandscustomer servicecustomer obsessed
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