BFM 89.9
The Business Station
Managing Mindsets: Part One: Behavioural Economics
22 mins·13:30, 5 Mar 2018
Managing Mindsets: Part One: Behavioural Economics
22 mins
·
13:30, 5 Mar 2018
·
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This is Part One of a four part series on managing mindsets, where the topics involve understanding the psychology involved with business. Here, George Aveling shares his knowledge on the concepts of behavioural economics and how you can use them to notice and manipulate the predictability of irrational consumer decisions.
Producer: Christine Wong
EnterpriseRaise Your GameManaging MindsetsGeorge Avelingbehavioural economicsconsumer decisionsmarket strategy
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