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Podcast  >  Enterprise  >  Raise Your Game  >  Managing Mindsets: Part One: Behavioural Economics

Managing Mindsets: Part One: Behavioural Economics

George Aveling, TMI Consultancy

05-Mar-18 13:30

Managing Mindsets: Part One: Behavioural Economics

This is Part One of a four part series on managing mindsets, where the topics involve understanding the psychology involved with business. Here, George Aveling shares his knowledge on the concepts of behavioural economics and how you can use them to notice and manipulate the predictability of irrational consumer decisions.

Produced by: Christine Wong


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Tags:  EnterpriseRaise Your GameManaging MindsetsGeorge Avelingbehavioural economicsconsumer decisionsmarket strategy





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