BFM 89.9
The Business Station
BFM 89.9
The Business Station
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43 mins
With our feet now firmly planted in the digital era, what role does information and technology play in influencing our thinking patterns and behaviours? To give us some clarity on the predictive power of data and its impact on an individual level, is Eric Siegel, author of Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie or Die.
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