Personal branding used to just be a concern for famous people- public perception is a huge part of what makes their success. But today, each and every one of us is a brand. Because the world is only getting more connected and competitive. Whether you want to impress a date, a customer, employer or investor, it all starts with managing your name and what others think when they hear your name. As Jeff Bezos of Amazon fame says, “ Branding is what people say about you when you are not in the room…”