BFM 89.9
The Business Station
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A good analogy is like a funny joke. They’re entertaining, easy to relate to and are a quick way to relay complex ideas and concepts. As a former speechwriter for Bill Clinton, John Pollack understands the subtle but powerful ability that analogies have to inspire, influence and move others to action. We speak with John, who authored “Shortcuts: How Analogies Reveal Connections, Spark Innovation, and Sell Our Greatest Ideas”, to learn more about this highly relatable tool for communication.
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