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Can You Trust An Influencer?

Jonathan Davies, GetCraft Malaysia

05-Jun-18 11:00

Can You Trust An Influencer?

Influencer Marketing has taken the idea of the celebrity endorsement and placed it into a modern day content-driven marketing campaign, to produce what all brands are looking for - a following, engagement, demand and sales. But as we grow as a society and are more aware of influencer marketing; do we really trust influencers? Have we come jaded? Is Influencer Marketing still relevant today?

Produced by: Audrey Raj

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Categories:  TechnologyTechBusiness AnalysisEntrepreneurshipPersonal Development

Tags:  resource centerinfluencer marketingsocial media marketingcelebrity endorsements

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