Clicking Refresh On Production
Jonathan Parker, Managing Director APR Asia Pacific
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Covid-19 came out of nowhere and killed travel everywhere. For the production industry, this meant a pause on remote shoots, access to foreign talent, live shootings and so much more. Marketing and advertising players basically had to find a workaround to creating content, do more with less, and challenge the traditional approach to production. And this has effectively changed the way they do business.
As a global leader in content creation optimization consultancy, APR APAC Managing Director Jonathan Parker joins us to discuss how brands can elevate their creative production approaches, how they can capitalize on the growing demand for digital content, and how they can thrive amid the continuous rise in digital consumption and ecommerce.
Image Credit: gnepphoto | Shutterstock
Produced by: Audrey Raj
Presented by: Audrey Raj
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