BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Resource Centre  >  PR Can Be Seen And Heard, But How Can It Be Measured?

PR Can Be Seen And Heard, But How Can It Be Measured?

Jeremiah Rodrigues, CARMA Asia

23-Nov-21 11:00

PR Can Be Seen And Heard, But How Can It Be Measured?

Bill Gates once said, "If I were down to my last dollar, I'd spend it on PR." Yet, despite all its achievements, there is still a poor perception of Public Relations - many view it as the next best thing AFTER Marketing & Advertising. We speak to Jeremiah Rodrigues from global media intelligence company CARMA Asia about the importance of earned media, the art of measuring its ROI, as well as how to leverage on your campaign results for valuable insights on public perception.

Image Credit: wellphoto | Shutterstock

Produced by: Audrey Raj

Presented by: Audrey Raj


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  TechnologyTechHistoryPeople & PlacesFilmPersonal FinanceInvestmentsFinancial LiteracyYoung FinancePersonal DevelopmentEntrpreneurship

Tags:  pradvertisingROIpublic imagemedia





Play / Pause

Listen now : Bar None: Street Luge - Grip, Speed, and Guts; Abdil Adzeem Ahmad...

Today’s Shows



6:00 AM

The 6AM Stretch

7:00 AM

World Market Watch

Joe Quinlan, Chief Market Strategist, US Trust-BOA Private Wealth Management

7:15 AM

Morning Brief

7:30 AM

Morning Brief

James M. Dorsey, Senior Fellow, S.Rajaratnam School of International Studies

7:45 AM

Morning Brief

Loong Kok Wen, Regional Head of Property, RHB Investment Bank

8:00 AM

The Breakfast Grille

Dang Tai Luk, Group CEO, MyNews Holdings Berhad

8:30 AM

Morning Brief

Goh Cia Yee, Criminal Lawyer

8:45 AM

Morning Brief

Dr. Kelvin Yii, MP, Bandar Kuching

9:00 AM

Opening Bell

9:15 AM

Opening Bell

9:35 AM

People, Planet, Profit

10:05 AM

Open For Business

Datin Sheehan Tee, Founder, Bomb Battle

11:05 AM

Marketing Mojo

Brandon Lee, Co-founder, Pandan Social

12:00 PM

Enterprise Explores

Justin Cheah, Marketing Director, Kechara Soup Kitchen Society

1:00 PM

The Breakfast Grille Repeat

Dr. Darren Lim, International Relations Expert & Senior Lecturer at ANU College of Arts and Social Sciences, Australia

2:05 PM

Beyond the Ballot Box

Malaysian Worker vs US Embassy, S. Arutchelvan, Deputy Chairperson of Parti Sosialis Malaysia

3:05 PM

Live & Learn

When The News Cycle Is Overwhelming, How Do You Have Compassion? Dr Debbie Ling, Compassion Researcher

4:05 PM

Health & Living

Mind Matters: Snoozing for Your Mental Health?, Dr Ravivarma Rao Panirselvam, Consultant Psychiatrist

6:00 PM

Inside Story

Talkback Tuesdays

7:05 PM

The Evening Edition

7:30 PM

Earth Matters [REPEAT]

9:00 PM

Bar None

Street Luge - Grip, Speed, and Guts; Abdil Adzeem Ahmad Mahdzan