BFM 89.9

Podcast  >  Enterprise  >  Resource Centre  >  Riding On SEA Games Marketing Train

Riding On SEA Games Marketing Train

Sean Goh, Grab Malaysia | Melati Abdul Hai , McDonald’s Malaysia

22-Aug-17 11:00

Riding On SEA Games Marketing Train

With the SEA Games happening soon, we speak to Sean Goh of GRAB and Melati Abdul Hai of McDonald’s, who are sponsors of the upcoming #KL2017 games about what this brings to their brand and customers. How do they put a return in sponsoring a sporting event and why is it important for them to keep supporting events that drive unity.

 

Brought to you by Mah Sing.


Download the BFM mobile app. Stay at home and stay up-to-date.

Tags:  resource centreKL2017SEA GamesGrabMcDonald'ssmarketing mojomarketingadvertisingsponsorSports, EntertainmentMovies, Entertainment, EventsSports

Business
Dan Lain-Lain

Share this podcast




Play / Pause

Listen now : Enterprise Biz Bytes

Today’s Shows



6:00 AM

The 6AM Stretch

7:05 AM

Market Watch

7:15 AM

Morning Brief

8:05 AM

The Breakfast Grille

Vincent Fong, Chief Editor, Fintech News Malaysia, and Karen S. Puah, President, Fintech Association of Malaysia (FAOM)

8:30 AM

Morning Brief

9:00 AM

Opening Bell

9:35 AM

The Property Show

10:05 AM

Open For Business

Kray Chong, Co-Founder of Emergence Innovative

11:05 AM

Tech Talk

MSP with Matt Armitage

12:00 PM

Enterprise Biz Bytes

1:00 PM

The Breakfast Grille Repeat

Vincent Fong, Chief Editor, Fintech News Malaysia, and Karen S. Puah, President, Fintech Association of Malaysia (FAOM)

2:05 PM

Live & Learn

Law & Behold #38: Constitutional Monarchies; and the Right to Equal Treatment for All Persons

3:00 PM

Good Things

Architects of Diversity: Fostering Unity in An Increasingly Polarised Nation

4:05 PM

Health and Living

Doctor in the House: COVID-19 is Airborne, So What Should We Do?

5:05 PM

The Evening Edition

5:35 PM

KIV

6:05 PM

Inside Story

7:05 PM

The Evening Edition

8:05 PM

On The Ball

9:00 PM

A Bit of Culture

10:00 PM

The Flow