Riding On SEA Games Marketing Train
Sean Goh, Grab Malaysia | Melati Abdul Hai , McDonaldâ€™s Malaysia
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With the SEA Games happening soon, we speak to Sean Goh of GRAB and Melati Abdul Hai of McDonald’s, who are sponsors of the upcoming #KL2017 games about what this brings to their brand and customers. How do they put a return in sponsoring a sporting event and why is it important for them to keep supporting events that drive unity.
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Tags: resource centre, KL2017, SEA Games, Grab, McDonald'ss, marketing mojo, marketing, advertising, sponsor