BFM 89.9

Podcast  >  Enterprise  >  Resource Centre  >  The New Proton

The New Proton

Yusri Yusof, Proton Holdings

12-Nov-19 11:00


Proton’s image and identity has evolved a fair bit since its inception in 1983. From being the “Pride of Malaysia” to today “Inspiring Connections”, the national carmaker has always worked to infuse confidence through their brand evolution and remains connected to the hearts and minds of Malaysians everywhere. We discuss the latest phase in Proton’s brand evolution, and what Malaysians can expect from this new Proton.

Produced by: Audrey Raj

Presented by: Audrey Raj

Download the BFM mobile app. Stay at home and stay up-to-date.

Tags:  brandingcorporate imagethundercatsgeelyPersonal FinancePersonal DevelopmentManagerial Resources/Development


Share this podcast

Latest Podcasts

Play / Pause

Listen now : Open For Business: Feed The Frontliners

Today’s Shows

6:00 AM

The 6AM Stretch

7:05 AM

Market Watch

7:15 AM

Morning Brief

8:05 AM

The Breakfast Grille

Rafiza Ghazali, CEO, Cradle Fund

8:30 AM

Morning Brief

9:00 AM

Opening Bell

9:35 AM

Pressing Matters

10:05 AM

Open For Business

Feed The Frontliners

11:05 AM

Raise Your Game

The Pinnacle Of Survival

12:00 PM

Enterprise Biz Bytes

1:00 PM

The Breakfast Grille Repeat

Rafiza Ghazali, CEO, Cradle Fund

2:05 PM

The Daily Digest

3:05 PM

Earth Matters

Become a Wira Zero Waste (W0W)

4:05 PM

Health & Living

Healthcare in a Pandemic #1: Essential Workers

5:05 PM

The Evening Edition

8:05 PM

Off The Ball

9:00 PM

Night School

10:00 PM