The New Proton
Yusri Yusof, Proton Holdings
Proton’s image and identity has evolved a fair bit since its inception in 1983. From being the “Pride of Malaysia” to today “Inspiring Connections”, the national carmaker has always worked to infuse confidence through their brand evolution and remains connected to the hearts and minds of Malaysians everywhere. We discuss the latest phase in Proton’s brand evolution, and what Malaysians can expect from this new Proton.
Produced by: Audrey Raj
Presented by: Audrey Raj
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