Value Propositions, Post-GST
Anirban Ganguly, Head of Innovation and Strategy, BBDO
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Due to changing consumer sentiments and behaviour as a result of the GST, BBDO has conducted a study with key lessons on how businesses must recalibrate their value propositions to the Malaysian consumer. What is crucial in pricing and categorisation? How do you make value central to a brand's marketing and positioning?
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Tags: value propositions, post-gst, anirban ganguly, bbdo, gst, tax