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Value Propositions, Post-GST

18 mins·13:00, 30 Jun 2015
podcast image

Value Propositions, Post-GST

18 mins
·
13:00, 30 Jun 2015
·

Due to changing consumer sentiments and behaviour as a result of the GST, BBDO has conducted a study with key lessons on how businesses must recalibrate their value propositions to the Malaysian consumer. What is crucial in pricing and categorisation? How do you make value central to a brand's marketing and positioning?

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