Dominating Asia through Franchising
Maurice Levine, Anytime Fitness
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Anytime has about 3,300 gyms and 2.7 million members worldwide. Most recently, the company expanded to Belgium, Sweden, Italy and China. The co-ed fitness chain will also soon open facilities in Colombia, Panama, Saudi Arabia and Bahrain, with hopes of opening more facilities in Europe, South Africa and South Korea and Brazil. We learn more about their franchising model today with Maurice Levine, Anytime Fitness Asia’s Master Franchisee.
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