Trust is an asset that enterprises must understand and properly manage in order to be successful in today's complex operating environment. The Edelman Trust Barometer 2014 continues to explore the state of trust in four institutions and the impact of global events, such as China's drug corruption scandal to our very own 13th general election, on public perceptions. Raymond Siva of Edelman Malaysia presents findings from the 2014 Trust Barometer for Malaysia and APAC.