BFM 89.9

Podcast  >  Enterprise  >  Resource Centre  >  WhatsApp Business Is Not Enough

WhatsApp Business Is Not Enough

Gerardo Salandra, CEO, | Iaroslav Kudritskiy, COO,

31-Jan-23 11:00

WhatsApp Business Is Not Enough

Social & Conversational Commerce in Malaysia is booming, and this is down to the 16 million tech-savvy Malaysians driving its growth. But to leverage on this growth, local businesses and brands have to incorporate messaging apps like WhatsApp, Facebook Messenger, Instagram, or WeChat into a single integrated platform. What does this involve, and how will this really change the game for you and your business? Gerardo Salandra & Iaroslav Kudritskiy from Malaysia-based social to conversational commerce platform talk to us about missed opportunities, and how to leverage on how your customers interact with you.

Photo Credit : Shutterstock | Chaay_Tee

Produced by: Audrey Raj

Presented by: Audrey Raj

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  marketseconomytechnologymanagingCorporatesSMEentrepreneurs

Tags:  conversational commerceWhatsapp APIsocial commercecrmmessagingcustomer experiencechat

Share this podcast

Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows

6:00 AM

The 6AM Stretch

7:00 AM

World Market Watch

7:15 AM

Morning Brief

8:00 AM

The Breakfast Grille

Sanja Sarma, CEO, Asia School of Business

8:30 AM

Morning Brief

9:00 AM

Opening Bell

9:35 AM

Ringgit & Sense

10:05 AM

Open For Business

Cheryl Anne Low & Abhishek Bhattacharjee, Founders, NUDE The Zero Waste Store (Ikigai Enterprise)

11:05 AM

Tech Talk

Afizulazha Abdullah, CelcomDigi

11:35 AM

Tech Talk

Sheyantha Abeykoon, Boost

12:00 PM

Enterprise Biz Bytes

1:00 PM

The Breakfast Grille Repeat

Sanja Sarma, CEO, Asia School of Business

2:05 PM

Live & Learn

Law & Behold #50: Time for Reformasi of AUKU?

3:05 PM

Beyond the Ballot Box


4:05 PM

Health & Living

5:00 PM

The Evening Edition

5:35 PM

Today On Twitter

6:05 PM

Inside Story

7:05 PM

The Evening Edition

7:35 PM

Popcorn Culture - Supercut

Keanu Reeves

9:00 PM

I Love KL

10:00 PM

Back To Back