The Sights, Sounds & Smells Of Shopping
Fareen Khan, USEA Global
You can share this podcast by copying this HTML to your clipboard and pasting into your blog or web page.
Every customer experience contains attributes that are both conscious - the rationale and quantifiable part of the experience - and subconscious. Both of these can evoke emotions. The subconscious experience is as powerful and important as the conscious one. However, most companies don’t have control over the subconscious aspect. USEA Global helps to provide solutions and control for the subconscious experience using a combination of sound, scent and sights.
Produced by: Richard Bradbury
Presented by: Richard Bradbury
Download the BFM mobile app. Stay at home and stay up-to-date.