Jonathan Hirsch is a UX Consultant at Hirschworks.com. He has worked both directly with client-side commissioners and agency-side, on a wide range of projects for organisations encompassing small startups, multinationals, government agencies, charities and academia. Jon is also a guest speaker during the UX Malaysia 2013 event happening in November and here he talks about about Real-World UX and how to implement User Experience in your projects.