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Does Black Friday Hurt Business?

19 mins·19:05, 29 Nov 2019
podcast image

Does Black Friday Hurt Business?

19 mins
·
19:05, 29 Nov 2019
·

An article on Quartz argues that sales like Black Friday attract mainly low-value customers with low brand loyalty. But Hans-Peter Ressel, former CEO of LAZADA Malaysia, thinks that it's crucial for businesses to engage in these sales events.

Presenter: Kelvin Yee, Aiman Rashad

Producer: Loo Juosie

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