Being a lifelong public relations man, Michael de Kretser has traveled the globe to establish offices in various countries and was responsible for some wild and wacky campaigns for some of the world's biggest brands. We spoke with him about his work, and discussed his recently published memoirs, 'Go For It!'.

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Tags:  pr,  public relations,  go communications,  brands,  branding,  memoir,  australian,  michael de krester,  interview