Malaysia Airlines new safety video has been the talk of the town, with its musical themes, muhibbah vibes and major cameos. We discuss the concept, what it does for the airline and the realm of performance arts, as well as the image of Malaysia that it puts forward.

Image Source: Malaysian Airlines, Official YouTube account

Produced by: Natasha Fusil, Sharmilla Ganesan

Presented by: Lee Chwi Lynn, Sharmilla Ganesan

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Tags:  mas,  malaysia airlines,  performance arts,  musical,  branding,  national identity,  tourism,  travel,  Hospitality, Tourism, Conventions,  Performing Arts,  Travel,  performing arts,  travel