Are politicians riding the wave of memes and hashtags? We find out if our ex-PM's rebranding is working.

Produced by: Julian Yap, Dhanya Nair

Presented by: Lee Chwi Lynn, Kelvin Yee

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Tags:  Evening Edition,  Najib Razik,  meme,  rempit,  rempit culture,  youth culture,  politics,  youth vote,  Internet, e-Business, e-commerce,  Media, Marketing, Advertising,  Politics, News, Current Affairs