What Do Political Polls Actually Achieve?
Danesh Prakash Chacko, Director, Tindak Malaysia
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The Malaysian Insight reports that a recent poll by Merdeka Centre, which found that Prime Minister Tan Sri Muhyiddin Yassin drew a 67% approval rating, drew comments from analysts who said the results may not have given an accurate reading of respondents' sentiments. We talk about what public polls aim to achieve, and what pollsters should do to generate accurate, high-quality findings.
Image Source: Lukas Blazek, Unsplash
Produced by: Kelvin Yee
Presented by: Lee Chwi Lynn, Sharmilla Ganesan
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