Of Tin, Alcohol and Cultural Sensitivities
Altaf Deviyati, Co-Founder & Director, IMAN Research | Alvin Teoh, Chief Creative Officer, Naga DDB Tribal
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Local whiskey brand TIMAH landed in controversy recently over the name of their product, with some parties seeing a religious connotation to it. First, we talk about the meaning of the word, and where this reaction is coming from. Then, we discuss how brands navigate cultural sensitivity in Malaysia.
Image Source: TIMAH Official Facebook Page
Produced by: Tasha Fusil, Adeline Choong, Raihanna Azwar
Presented by: Lee Chwi Lynn, Sharmilla Ganesan
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Categories: Politics, Social Issues, Food, Business Analysis
Tags: Evening Edition, branding, marketing, race, religion, culture, alcohol,