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The Keluarga Malaysia Concept: On Showing, Not Telling
42 mins·18:00, 26 Jan 2022
The Keluarga Malaysia Concept: On Showing, Not Telling
42 mins
·
18:00, 26 Jan 2022
·
Recommended
Guest: Dr Mohd Azizuddin Sani, Professor of Politics and International Relations, Universiti Utara Malaysia, Alvin Teoh, Chief Creative Officer, Naga DDB Tribal, Adib Zalkapli, Director, BowerGroupAsia
We revisit the concept of Keluarga Malaysia, after the PM admonished his department for not promoting it enough. First, an assessment on how well this motto has actually worked for the government and in uniting the country as a family. Then, we look into the importance of having a branding that resonates with people, and ways to achieve that. Finally, we dissect whether it's fair to expect promotion of a motto from civil servants.
Image Source: YuriAbas, Shutterstock
Presenter: Lee Chwi Lynn, Sharmilla Ganesan
Producer: Alia Zefri, Natasha Fusil, Jeremy Ng
political marketingevening editioninside storyprime ministerismail sabrikeluarga malaysiapolitical branding
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