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Podcast  >  Morning Run  >  Morning Brief  >  After Eight Decades, the End of an Era for Utusan

After Eight Decades, the End of an Era for Utusan

Professor Zaharom Nain, Professor of Media and Communication Studies, University of Nottingham Malaysia

10-Oct-19 07:45

After

The National Union of Journalists blames political interference for Utusan's demise. But in truth, UMNO was a mere catalyst. Utusan needed much, much more than sub-par politically tinged 'stories' to overcome competition, digital disruption, dwindling ad revenue and volatile newsprint costs to avoid meeting its maker.


Presented by: Lyn Mak, Wong Shou Ning, Khoo Hsu Chuang


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Tags:  UtusanUMNOclosurepoliticsTan Sri Syed MokhtarMedia, Marketing, Advertising

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