BFM 89.9

Podcast  >  Morning Run  >  Morning Brief  >  Taking a Bet on Celebrity Brands

Taking a Bet on Celebrity Brands

Rebecca Scheuneman, Equity Analyst, Morningstar

21-Nov-19 07:30

Taking a Bet on Celebrity Brands

Coty banks on the star power of Kylie Jenner by paying USD 600 million for a 51% stake in her cosmetic brand. We ask Rebecca Scheuneman, Equity Analyst at Morningstar, what she thinks of this strategy and ask if there are alternative ways to appeal to the fickle and demanding millennia market in the beauty business.

Presented by: Wong Shou Ning, Khoo Hsu Chuang

Download the BFM mobile app. Stay at home and stay up-to-date.

Tags:  CotyCoverGirlMax FactorKylie CosmeticsKylie Jennercelebritycosmeticsbrands


Share this podcast

Play / Pause

Listen now : Open For Business: Sam Teo, ZCity

Today’s Shows

6:00 AM

The 6AM Stretch

7:05 AM

Market Watch

7:15 AM

Morning Brief

8:05 AM

The Breakfast Grille

8:30 AM

Morning Brief

9:00 AM

Opening Bell

9:35 AM

Ringgit & Sense

10:05 AM

Open For Business

Sam Teo, ZCity

11:05 AM

Tech Talk

Nikolai Dobberstein, Kearny

12:00 PM

Enterprise Biz Bytes

1:00 PM

The Breakfast Grille Repeat

2:05 PM

Live & Learn

Eyes That Speak

3:05 PM

Beyond the Ballot Box


4:05 PM

Health & Living

Brain Waves: The Promise of Gene Therapy

5:05 PM

The Evening Edition

5:35 PM


6:05 PM

Inside Story

7:05 PM

The Evening Edition

7:35 PM

Popcorn Culture - Supercut

The Director’s Chair

9:00 PM

I Love KL

10:00 PM

Take Five