BFM 89.9
The Business Station
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While the holiday season brings a boom in e-commerce sales, the reality is that a lot of goods bought online are eventually returned. What does this means for online retailers?
Sucharita Kodali of Forrester Research tells us how returns can be a cost to the business if not managed properly whilst also sharing what trends we can expect in 2020 as companies shift towards omnichannel sales.
Presenter: Wong Shou Ning, Lyn Mak, Roshan Kanesan
Producer: Shazana Mokhtar
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