Returns Are the Bane of E-Commerce
Sucharita Kodali, Prinicpal Analyst, Forrester Research
02-Jan-20 07:30

Embed Podcast
You can share this podcast by copying this HTML to your clipboard and pasting into your blog or web page.
Close
While the holiday season brings a boom in e-commerce sales, the reality is that a lot of goods bought online are eventually returned. What does this means for online retailers?
Sucharita Kodali of Forrester Research tells us how returns can be a cost to the business if not managed properly whilst also sharing what trends we can expect in 2020 as companies shift towards omnichannel sales.
Produced by: Shazana Mokhtar
Presented by: Wong Shou Ning, Lyn Mak, Roshan Kanesan
This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.
Categories: Fashion, Business Analysis, Trends and Forecasts, Markets, Investments
Tags: retail, ecommerce, shopping, holiday shopping, returns,