How Will Perodua Remain No.1?
Datuk Dr. Aminar Rashid Salleh, CEO & President, Perodua
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Perodua has been the best-selling vehicle badge in Malaysia for over a decade. Datuk Aminar explains how the automaker is fending off multiple challenges to its dominance, including ride-sharing services, stringent hire-purchase loan approvals, and the Geely-backed Proton.
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Tags: Malaysian Automotive Association, Proton, Geely, Uber, Grab, ride-sharing, disruption, MRT, LRT, public transportation, household debt, hire purchase loans, Daihatsu, Myvi, National Automotive Policy, TIV, production, exports, ride sharing, hire purchase, automotive policy