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Playing 'Matchmaker' Is Tougher Than It Looks

Prof. Richard Schmalensee, Matchmakers

29-Sep-16 08:05

Playing 'Matchmaker' Is Tougher Than It Looks

Professor Richard Schmalensee, co-author of ‘Matchmakers: The New Economics of Multi-sided Platforms (MSP)’ discusses the rise of matchmakers thanks to advances in technology, but why almost everyone who tries to build an MSP business, fails.

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Tags:  AuthorB-SchoolMulti-sided PlatformsEconomic principles

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