Playing 'Matchmaker' Is Tougher Than It Looks
Prof. Richard Schmalensee, Matchmakers
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Professor Richard Schmalensee, co-author of ‘Matchmakers: The New Economics of Multi-sided Platforms (MSP)’ discusses the rise of matchmakers thanks to advances in technology, but why almost everyone who tries to build an MSP business, fails.
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Tags: Author, B-School, Multi-sided Platforms, Economic principles