Digital Ads: Who Keeps Facebook and Google in Check for Marketers?
Ronen Mense, Managing Director, Appsflyer
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Appsflyer is a mobile advertising analytics platform which made over 100 million dollars in revenue last year. Just as digital advertising has grown rapidly both in Asia and abroad, so have concerns around ad fraud and whether marketers are getting what they pay for. Roshan Kanesan speaks to Ronen about this, their business model and more.
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Categories: Business Analysis, Social Issues
Tags: Digital Advertising, Ad Fraud, Marketing, Facebook, Google,