Dutch Lady's Delicate Balance Of Purpose, Profit And Price
Ramjeet Kaur Virik, Managing Director, Dutch Lady Industries
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As the cost of goods continue to rise on the back of supply chain issues and inflation, how does a multinational fast moving consumer goods company like Dutch Lady manage costs while ensuring profitability without pushing customers away?
Ramjeet Kaur Virik, its newly minted managing director for Malaysia talks to us about her strategies moving forward and whether you'll have to pay extra for your favourite milk in the coming months.
Produced by: Sim Wie Boon
Presented by: Philip See
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Tags: dutch lady, ceo, dairy industry,