Santharuban Thurai Sundaram, the CEO of halal beverage company Etika Group, discusses the choice of Malaysia as its ASEAN springboard and its premiumization strategy as global inflation rages.

Produced by: Moh Heng Ying

Presented by: Khoo Hsu Chuang

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Tags:  etika,  fmcg,  fast moving consumer goods,  Restaurants, Food Service,  Food, Beverage, Restaurants,  food,  Corporates,  managing disease