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Media Prima's Three Prong Strategy Still Works

Rafiq Razali, Group Managing Director, Media Prima

12-Sep-23 08:00

Media Prima's Three Prong Strategy Still Works

In an environment of shrinking adex, Media Prima has seen a challenging 1st half. However is the worse over for this media conglomerate. Rafiq Razali their Group Managing Director tells us while we discuss if AI is a threat or opportunity, the fight for eyeballs and the value of their digital media brands.

Produced by: Moh Heng Ying

Presented by: Wong Shou Ning


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Categories:  managingCorporates

Tags:  media prima bhddigital businessmedia freedom





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