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Body Shop Staying Ahead By Keeping Relevant

Mr Qas Qayyum, Managing Director, The Body Shop

21-Jun-22 08:05

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Body Shop Staying Ahead By Keeping Relevant

Before sustainability became the mainstay for cosmetic and toiletry brands, the Body Shop was already ahead of the pack with their focus on fair trade, women's issues and animal rights. However with the plethora of competition, can this edge be maintained. We speak to Qas Qayyum, Body Shop's Managing Director and Global head of franchise to discuss global trends and the importance of staying relevant.

Produced by: Moh Heng Ying

Presented by: Wong Shou Ning


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Categories:  marketsmanaging

Tags:  sustainable beautyphysical beautybeauty and cosmeticsfranchise model


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