Beginning as a one-woman operation in 2013, The Butterfly Project has grown to feature countless Malaysian beauty bloggers called “Butterflies” who connect with one another through the non-profit community. The aim to inspire content creation in beauty and lifestyle by managing events, projects, and activities for bloggers allow them to pursue their passion and personal interests while making connections along the way. This week, founder Tammy Lim shares the growth of The Butterfly Project and why she believes it brings impact to the blogging society.