Published on the 1st of April, 1978, Gila-Gila Magazine made its mark over the decades as the country's national humour magazine. Famous for its sharp observations of society, Gila-Gila embodied the spirit of self-criticism in stark contrast to the hyper-sensitivities of contemporary times. What changed? And how has satire evolved to deal with a state and society less willing to ask itself hard questions, or even laugh at itself? We explore.

This is a report by Aziff Azuddin.