BFM 89.9

Podcast  >  Night Shift  >  Style File  >  A New Meaning To Tradition

A New Meaning To Tradition

01-Dec-18 11:00

A New Meaning To Tradition

As an upcoming brand in Malaysia, Dache tackles a lack of authenticity in the Asian fashion market. By drawing heavy influence from nature, history, and tradition, they’ve given a new meaning to traditional fashion, capturing the Malaysian identity like it has never been before in the fashion industry. This new take has caught the eye of many people, both locally and internationally, as they were recently the only Malaysian brand showcased at London Fashion Week. But what makes their products so wearable? And how did the crowd at London react to their designs? I had a chance to speak to the people behind Dache - Yadz Harudin and Fieda Khalid, and they told me all about it. After that, we talk about one of the most comfortable menswear trends yet, easy trousers, with Florence Song, Style Lead at Zalora and our very own BFMer Othniel Ting on Style Shrink.

Produced by: Adeline Choong

Presented by: Adeline Choong


Download the BFM mobile app. Stay at home and stay up-to-date.

Tags:  De Natura DacheLondon Fashion WeekCulture And TraditionMalaysian IdentityAsian FashionCommodities, AgribusinessRetail, Fashion, Luxury GoodsEntrepreneur interviewsTrends and ForecastsMarketsFashion


Dan Lain-Lain

Share this podcast




Play / Pause

Listen now : Enterprise Biz Bytes

Today’s Shows



6:00 AM

The 6AM Stretch

7:00 AM

World Market Watch

7:15 AM

Morning Brief

8:00 AM

The Breakfast Grille

Nicholas Lee, Vice President & Market Leader Asia Pacific, Philips Domestic Appliances

8:30 AM

Morning Brief

9:00 AM

Opening Bell

9:35 AM

BBC World Service

10:05 AM

Open For Business

Noelle Kan, founder of Kanoe

11:05 AM

HerVantage

Breaking Bias in Tech with Fara Abdullah

12:00 PM

Enterprise Biz Bytes

1:00 PM

The Breakfast Grille Repeat

Nicholas Lee, Vice President & Market Leader Asia Pacific, Philips Domestic Appliances

2:05 PM

Live & Learn

3:05 PM

Earth Matters

4:05 PM

Health & Living

5:35 PM

Today On Twitter

6:05 PM

Inside Story

7:05 PM

The Evening Edition

7:35 PM

Popcorn Culture - Review

Stuff We Missed - Severance

8:00 PM

Cruise Control

Daniel Fernandez, dsf.my | Ariff Roose | Richard Bradbury

9:00 PM

Breaking Bread

Loh Yi Jun (junandtonic.com) | TBC

10:00 PM

The Pulse