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Giving Millennials The Bling For Their Buck

Jiayueh Choong, Gemologist and Co-Founder, JEOEL | Florence Song, Senior Fashion Writer at ELLE Malaysia

27-Jan-18 11:00

Giving Millennials The Bling For Their Buck

Diamonds are a girl's best friend, and if priced right, they can be every girl's. Founded in 2014, JEOEL was inspired by this need in the jewellery market to cater to young working adults with limited spending power, while keeping designs hip and playful. This week we dive into the world of gemstones, diamonds and precious metals with certified gemologist and brand co-founder, Jiayueh Choong, who shares how customers are still not nearly educated enough in jewellery to make informed purchases, and the millennials' shifting tastes in all things beads, bracelets and bangles. Later, Florence Song, Senior Writer at ELLE Malaysia talks sporty knit dresses and how to still rock them despite having been redone countless times.

Produced by: Adeline Choong

Presented by: Adeline Choong


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Tags:  style fileAdeline ChoongFlorence Songgemstonesdiamondsjewellerysporty knit dressessterling silverJEOELgemologyRetail, Fashion, Luxury Goods


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