Two Cheers for Weekly Fashion
Helen Tan, Doublewoot | Florence Song, Zalora | Othniel Ting
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Keeping with the trend is essential in today’s fast fashion world and Doublewoot is an expert with their weekly launches that help the busy working woman stay stylish. The online fashion brand founded by the lively sisters Helen and Heliene Tan has been growing strong since 2007 with apparels that cater both the demure and sassy women. This week, co-founder Helen Tan returns to the show to share her brand’s journey through the years, their latest designs and overcoming the need for a physical store. After that, we’re joined by Florence Song of Zalora and BFM’s Othniel Ting as they share their views on the colourful spirals of tie-dye shirts.
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