BFM 89.9

HIGHLIGHTS 
Podcast  >  Night Shift  >  That Time Of Night  >  Benjamin Yong

Benjamin Yong

Benjamin Yong, The BIG Group

04-Jun-15 20:00

Benjamin Yong

Tonight, we were joined by the founder of the Bright Ideas Group, Benjamin Yong. Possibly the only man in Malaysia who holds the title ‘Chief Eating Officer’, Benjamin finds free time for us to talk about food, weddings and even cute plush toys on Instagram.

 

Humbly started his adventure by making carrot cakes and selling it off to friends and cafes all over. Admitted the ingredients costed about RM13 and managed to sell it off for RM60, it's clear this is a man where entrepreneurship is finely embedded in his veins even if you don’t consider his family line.


Even so, Benjamin would want to remind everyone that money is not his key reason but it is for the love of good food that is the main driver for all of his ventures. Benjamin has made food that has never been seen out of a hotel, served to the general public with affordable prices. Much lauded as the Ferran Adrià of Malaysia, Benjamin is the man you’d talk about when considering a place to eat!

For the record, Benjamin scored 7


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: 

Tags:  ttonbenjamin yongfoodfoodiecarrot cakebig groupbiglondoncookbookdessertebay





Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



6:00 AM

The 6AM Stretch

7:00 AM

World Market Watch

7:15 AM

Morning Brief

7:30 AM

Morning Brief

7:45 AM

Top Story

8:00 AM

The Breakfast Grille

8:30 AM

Morning Brief

8:45 AM

Morning Brief

9:00 AM

Opening Bell

9:15 AM

Opening Bell

9:35 AM

People, Planet, Profit

10:05 AM

Open For Business

Drive Into the Future with FLUX

11:00 AM

Marketing Mojo

Leonard Lim, Chief Strategy Office, Ideascape Consulting Group & Mohan Alagappar, General Manager, GBA Corporation

12:00 PM

Enterprise Explores

TBC

1:00 PM

The Breakfast Grille Repeat

Professor Datuk Dr. Shahrin Sahib, Vice- Chancellor of Universiti Teknologi Mara (UiTM)

2:05 PM

Beyond the Ballot Box

The Nakba Never Ended, the Coloniser Lied; Eman Abdelhadi, Academic & Activist, The University of Chicago

3:05 PM

Live & Learn

4:05 PM

Health & Living

Preventive Heart Scans: Do We Need Them? Dr Yee Kok Meng, Consultant Cardiologist, Pantai Hospital KL

5:00 PM

Top 5 at 5

6:00 PM

Inside Story

Talkback Tuesday

7:30 PM

Earth Matters [REPEAT]

9:00 PM

Bar None