A New Way To Discover Music?
Matt Armitage, Kulturpop
You can share this podcast by copying this HTML to your clipboard and pasting into your blog or web page.
Youtube has just rolled out “Shorts”, their answer to TikTok and Instagram Reels, short-form video experiences that's hugely popular right now. While these platforms are mostly visual in nature, music is still expected to play a significant role in their success. Will this inadvertently change the way we discover new music? Tech guru Matt Armitage shares his thoughts.
IMAGE SOURCE: YouTube
Produced by: Daryl Ong, Haniff Baharudin
Presented by: Daryl Ong, Haniff Baharudin
Download the BFM mobile app. Stay at home and stay up-to-date.