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Burberry became the latest fashion brand to come under fire for releasing a Lunar New Year ad campaign that is said to miss the mark culturally. We discuss the power of advertisements and whether modernisation and culture must always go head to head in the high-end fashion industry.
Presenter: Tina Carmillia, Tee Shiao Eek, Sharmilla Ganesan
Producer: Tina Carmillia, Lim Sue Ann, Raghu Sharma
cultural advertisements luxury fashion marketing consumer awareness Chinese New Year Daily Digest Bigger Picture
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