As algorithms shape what we see, hear, and feel, we explore how the battle between data and creativity challenges the way ideas are brought to life. As we navigate this data-driven landscape, how do we ensure that human creativity continues to shine through, creating ideas that not only perform but also inspire? Today, we explore this fascinating interplay with Kiron Kesav, the Chief Strategy Officer at OMG Malaysia, and uncover how to break the algorithm and reclaim the soul of creativity in a digital age.