Almost nine in 10 Malaysians are already using AI in some form, one of the highest adoption rates in the region. But while excitement is high, trust is still catching up. We speak with Dr Ieva Martinkenaite, Senior Vice President and Head of AI at Telenor Group, about what makes Malaysia’s AI moment unique, why issues like fairness, data, and accountability matter more than ever, and what’s really at stake if we fail to get responsible AI right.